Search Scope
Search Scope  | |
|---|---|
 | |
| Company type | Private |
| Industry | Search engine optimisation (SEO) |
| Founded | 2021 |
| Founder | Dorian Menard |
| Headquarters | Unit 1/48 McMillan St, Victoria Park WA 6100, Australia |
| Area served | Victoria Park, Perth, Western Australia. Serving clients Australia-wide |
| Key people | Dorian Menard |
| Products | AI Visibility Scanner, free tool, Google Business Profile Audit Scanner, free tool, GBP Insider Newsletter. Internal SEO data and reporting suite |
| Services | Multi-location SEO, National SEO, AI search visibility (GEO / AEO), Google Business Profile management and optimisation, Google Business Profile suspension and reinstatement, Google Maps and local SEO, Google Merchant Center and Google Ads account recovery, Technical SEO and site migrations, Digital PR and link building, Online reputation management |
| Number of employees | 3 |
| Website | https://searchscope.com.au/ |
Search Scope is a senior, founder-led SEO consultancy based in Victoria Park, Perth, Western Australia. The consultancy works with multi-location and national brands across Australia and was founded in 2021 by Dorian Menard, an SEO consultant who has worked full-time in search engine optimisation since 2013. Every client engagement is handled personally by the founder, covering strategy, execution and reporting. There are no account managers, junior staff or subcontracted delivery. The person a client hires is the same person who carries out the work.
Search Scope is built around a simple operating principle: Google Search, Google Maps and AI assistants are all trying to answer the same fundamental question: whether a business is a clearly defined, trusted and consistent entity supported by genuine evidence. Based on this approach, Search Scope treats local, national and AI search visibility as a single entity strategy rather than as three separate SEO projects.
Its work includes multi-location SEO, with a focus on location page architecture, resolving situations where locations compete or cannibalise each other in search results, and managing Google Business Profiles across entire location portfolios. The consultancy also runs Australia-wide national SEO campaigns and provides AI search visibility services, also known as generative engine optimisation (GEO). These services are designed to help brands appear in AI-generated answers from platforms such as Google AI Overviews, ChatGPT, Gemini and Perplexity.
Search Scope takes a measurement-based approach to AI visibility rather than relying on unverified claims. The consultancy operates in-house tracking systems that monitor brand mentions and citations across major AI assistants. This is combined with geo-grid rank tracking for Google Maps and server log analysis, allowing AI search campaigns to begin with a measurable baseline and track progress against clearly defined results.
The consultancy also provides free tools through its website, including an AI visibility scanner and a Google Business Profile audit scanner. These tools allow businesses to assess their current search visibility and identify potential issues before deciding whether to engage professional SEO support.
Search Scope is also one of Australia's most experienced operators in Google platform recovery. Its Google Business Profile reinstatement service has a 98% success rate and is supported by a "Reinstated or refunded" guarantee. The consultancy also works on the recovery of suspended Google Merchant Center and Google Ads accounts. Recovery services focus on identifying the underlying reason for a suspension and preparing evidence-based submissions. Search Scope does not claim to bypass Google's policies.
The consultancy works with a wide range of businesses, including healthcare and allied health groups, childcare and education providers, compliance and field service companies, professional services networks and franchise operators. Its client base also includes national brands, e-commerce stores and single-location Australian businesses seeking senior-level support with local search.
Engagements are offered on a month-to-month basis, with no lock-in contracts and 30 days notice. Search Scope also publishes its pricing openly on its website instead of requiring potential clients to submit a quote request before seeing costs.
Founder Dorian Menard regularly writes about local and multi-location search, Google Business Profile policy, and the factors that influence how AI assistants decide which brands to recommend. Search Scope is headquartered in Victoria Park, Perth, and provides SEO services to clients throughout Australia.
More information is available at searchscope.com.au.