Marketing Signals
Marketing Signals  | |
|---|---|
 | |
| Company type | Digital marketing agency |
| Industry | Digital marketing |
| Founded | 2007 |
| Founder | Gareth Hoyle |
| Headquarters | 33 Harrison Road, Halifax. HX1 2AF |
| Services | SEO, PPC, GEO, Digital PR, Link Building |
| Number of employees | 25 |
| Website | https://marketingsignals.com/ |
Marketing Signals is a United Kingdom-based digital marketing agency founded in 2007 by Gareth Hoyle. The company specialises in search engine optimisation (SEO), pay-per-click (PPC) advertising, digital public relations (digital PR), integrated search marketing, SaaS link building, and artificial intelligence (AI) search optimisation. Its approach combines organic and paid marketing channels with a focus on improving online visibility, customer acquisition, and measurable business performance.[1][2]
History
Marketing Signals traces its origins to 2007, when founder Gareth Hoyle began his work in digital marketing. The agency initially developed around link building and subsequently expanded its services to cover paid media and broader search marketing activities. Over time, its offering evolved to include integrated search strategies and digital PR, combining different online marketing channels within coordinated campaigns.[3][4]
The agency's development reflects changes in digital marketing, including the increasing role of organic search, paid advertising, content, digital authority, and AI-powered search platforms in online customer discovery. Marketing Signals has expanded its service offering to address both conventional search engine results and the growing use of conversational AI tools to find information and recommendations.[5][6]
Marketing Signals Ltd, the company's registered legal entity, was incorporated in England and Wales on 8 September 2015 under company number 09767832. The company is registered with Companies House in the United Kingdom.[7]
Services
Marketing Signals provides a range of digital marketing services designed to improve search visibility, attract relevant audiences, and support business growth.
Search engine optimisation
The agency's search engine optimisation services cover technical SEO, content optimisation, keyword and search-intent research, and the development of website authority. These activities are intended to help businesses improve their organic search visibility and attract relevant visitors through search engines. Its approach combines technical analysis, content strategy, and off-page SEO within an integrated campaign structure.[5]
Pay-per-click advertising
Marketing Signals provides PPC management for businesses seeking to attract customers through paid search advertising. Its services include campaign planning, performance monitoring, conversion optimisation, and the use of advertising data to guide decisions. The agency's stated approach emphasises return on advertising spend, conversion performance, and the commercial objectives of its clients.[5]
Integrated search marketing
Integrated search marketing combines organic SEO and paid search advertising within a coordinated strategy. Marketing Signals uses this model to align insights from different search channels, understand audience behaviour, and identify opportunities across the customer acquisition process.[5]
Digital public relations
The agency's digital PR services involve developing campaigns to secure editorial coverage, relevant backlinks, and brand mentions across online publications. Digital PR forms part of its broader approach to building online authority and supporting organic search visibility. The service encompasses opportunities in national, local, and specialist trade publications.[5]
AI search optimisation
Marketing Signals offers AI-focused search optimisation to help brands improve their visibility across traditional search engines and AI-powered platforms. The company identifies platforms such as ChatGPT, Perplexity, Gemini, and Claude in its service offering. This work focuses on brand discovery, online mentions, content visibility, and the ways audiences encounter information through generative AI systems.[5][6][2][8]
SaaS link building
The agency also provides link-building services for software-as-a-service (SaaS) businesses. These campaigns focus on acquiring relevant links and supporting the organic visibility of software products and services. The offering complements its wider SEO and digital PR activities.[5]
Approach to digital marketing
Marketing Signals describes its business philosophy as performance-driven marketing built around search and measured against commercial outcomes. The company integrates data analysis, campaign planning, content, technical optimisation, and authority development to align its marketing activities with client objectives.[1][3]
Its service model brings together multiple search-related disciplines rather than treating each channel independently. This includes coordinating organic and paid search campaigns and incorporating digital PR and AI-search visibility into broader digital marketing strategies. The agency also describes its working model as remote-first, with specialists collaborating across different locations.[3]
Clients and case studies
Marketing Signals publishes case studies documenting its work across several industries and digital marketing channels. Its portfolio includes projects involving MoneyExpert.com, REFY Beauty, Kenway Miller Solicitors, UltraLEDs, Bynder, Sage, and Vintage Cash Cow.[9]
The agency's published case studies cover organic search rankings, website traffic, paid advertising conversions, organic revenue, digital PR, and AI-referred traffic. Examples include reported increases in traffic from large language models for MoneyExpert.com and REFY Beauty, growth in organic revenue for UltraLEDs, and improvements in organic search visibility for SaaS businesses Bynder and Sage. These examples illustrate the range of projects featured in its digital marketing portfolio.[9]
The company's website also features client testimonials and examples of campaigns across sectors such as finance, retail, travel, technology, and business services.[1][5]
Operations
Marketing Signals serves businesses in the United Kingdom and internationally. Its website presents a remote-first operating model supported by specialists working across search engine optimisation, paid media, digital PR, outreach, strategy, and content. The agency's services are aimed at organisations seeking to develop their online presence and connect search marketing activity with wider commercial objectives.[3][2]
The registered office of Marketing Signals Ltd is at 33 Harrison Road, Halifax, West Yorkshire, England, HX1 2AF, according to the company's published details and Companies House record.[7][9]
External links
- Marketing Signals on LinkedIn
- Marketing Signals on Facebook
- Marketing Signals on X
- Marketing Signals on Google Maps
References
- ↑ 1.0 1.1 1.2 Marketing Signals, official website, accessed 27 October 2026.
- ↑ 2.0 2.1 2.2 Marketing Signals Newsroom, Pressat, accessed 27 October 2026.
- ↑ 3.0 3.1 3.2 3.3 About Marketing Signals, Marketing Signals, accessed 27 October 2026.
- ↑ MarketingSignals.Com Launches with a Range of Digital Marketing & SEO Services, PRWeb, 24 April 2014, accessed 27 October 2026.
- ↑ 5.0 5.1 5.2 5.3 5.4 5.5 5.6 5.7 Marketing Signals Services, accessed 27 October 2026.
- ↑ 6.0 6.1 Digital Agency Marketing Signals Launches New AI Search Optimisation Service, PR Newswire, 17 July 2025, accessed 27 October 2026.
- ↑ 7.0 7.1 MARKETING SIGNALS LTD, Companies House, accessed 27 October 2026.
- ↑ Marketing Signals Commits to Agentic AI as the Future of Digital Marketing, Barchart, 16 March 2026, accessed 27 October 2026.
- ↑ 9.0 9.1 9.2 Our Work: Marketing Signals case studies, accessed 27 October 2026.