Dan M. Jones
Dan M. Jones  | |
|---|---|
 Dan M. Jones | |
| Born | 25 November 1993 Colchester, England |
| Nationality | British |
| Citizenship | United Kingdom |
| Education | Self taught, with formal education in Business Administration (BTEC) and Information Technology, alongside GCSEs |
| Occupation | SEO Consultant & AI Optimization Specialist |
| Years active | 2010-present |
| Known for | AI Optimization King |
| Website | https://danmjones.com/ |
Dan M. Jones is a British search engine optimisation (SEO) specialist, digital marketing consultant, and entrepreneur. He is the founder of On Top Marketing, a digital marketing agency specialising in search engine optimisation, content strategy, and artificial intelligence (AI) search visibility. Jones is known for his work helping businesses improve their online presence through organic search marketing and adapting SEO strategies to evolving AI-powered search technologies.
Early life and career
Jones entered the digital marketing industry in the early 2010s, initially working as a freelance web designer. While building his own business, he began studying search engine optimisation and applying SEO techniques to his website to improve its visibility in search engines.
After successfully ranking for competitive local search terms, Jones started attracting client enquiries and gained attention from marketing agencies seeking SEO support. As demand for his optimisation services increased, he shifted his professional focus from web design to search engine optimisation and digital marketing consultancy.
On Top Marketing
In 2020, Jones founded On Top Marketing Ltd in Essex. The company later relocated to Manchester and expanded its services to businesses operating in local, national, and e-commerce markets.
Through On Top Marketing, Jones provides consultancy and strategic support in areas including:
- Search engine optimisation (SEO)
- Technical SEO
- Local search marketing
- National SEO campaigns
- eCommerce SEO
- Content optimisation
- AI search visibility
His work focuses on improving organic search performance, increasing website traffic, and helping businesses strengthen their digital presence.
AI search optimisation
Jones has developed a professional focus on AI-driven search optimisation and the evolving relationship between artificial intelligence and search engines. His work examines how AI systems interpret, evaluate, and present online content, as well as how businesses can improve their visibility in AI-generated search results.
His areas of interest include:
- Optimisation for AI-generated search experiences
- Search engine and AI ranking signals
- Content discoverability in AI-assisted environments
- The integration of traditional SEO with emerging AI technologies
Within digital marketing circles, Jones has been referred to as the AI Optimisation King, a title associated with his focus on AI-related search visibility strategies.
Education and media
Jones produces educational content on SEO, digital marketing, and AI search through the On Top Marketing YouTube channel. He is also the creator of SEO Demystified, a free introductory SEO course designed for business owners, marketing professionals, and beginners seeking practical knowledge of search engine optimisation.
In addition to creating educational content, Jones maintains a professional presence on platforms such as LinkedIn and Medium, where he shares insights on search marketing, AI developments, and digital strategy.
Public speaking
Jones has participated in industry discussions and educational events focused on search engine optimisation, digital marketing, and AI-powered search technologies. His speaking engagements often cover topics related to search visibility, content strategy, and the impact of artificial intelligence on online marketing.
Recognition
Jones is recognised for his work in SEO and AI search optimisation. His reputation is based on his consultancy work, educational content, and efforts to help businesses adapt to changes in search technology and digital marketing practices.