Apyforme

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Apyforme
FormerlyMYTERRAPY
Company typeSociété à responsabilité limitée
IndustryHealth & Wellness
Founded2017
HeadquartersImmeuble Le Platinium, Rue Dieudonné Coste, 42160 Andrézieux-Bouthéon, France
Area servedFrance and international markets
ProductsProbiotics and prebiotics, Digestion, detox and weight management, Vitamins, minerals and vitality, Stress, sleep and brain, Heart and circulation, Joints, muscles and sport, Beauty and collagen, Women's health, Men's health, Bundles
ServicesOnline retail and distribution of dietary supplements and wellness products
Websitehttps://apyforme.com/

Apyforme is a French brand and company specializing in natural dietary supplements and wellness products, based in Andrézieux-Bouthéon, in the Saint-Étienne area of the Loire department in the Auvergne-Rhône-Alpes region of France. Its product range includes dietary supplements covering probiotics, digestion, beauty and collagen, women's and men's health, stress and sleep, and sports and nutrition.[1][2]

The Apyforme brand emerged in the late 2010s and has been described in company and third-party sources as having been established in 2017. The legal entity operating as Apyforme, however, dates from 1 March 2008 and previously operated under the corporate name MYTERRAPY. The distinction between the brand's development and the legal entity's history is reflected in French corporate records.[3][4]

History

Apyforme developed as a startup focused on natural health and dietary supplementation. Its early activities included micronutrition products associated with joints and muscles, before its range expanded into other areas of nutritional supplementation and wellness.[5]

The company subsequently developed a broader range of dietary supplements and wellness products. Its activities have included aromatherapy, phytotherapy, micronutrition, probiotics and nutritional formulations. Le Village by CA identifies Apyforme as a French company specializing in natural dietary supplements and wellness products and lists it within its startup ecosystem in the Loire and Haute-Loire region.[6]

Apyforme also received regional media coverage during its development. In 2019, ICI Saint-Étienne Loire included the company in its Une Heure Ensemble programming.[7]

In 2020, regional business publication L'Essor Loire published an article titled Apyforme affiche une bonne santé, reporting on the company's business development and activities.[8]

The company operated under the legal name MYTERRAPY before changing its corporate name to APYFORME in June 2024. Corporate records document the change of legal name on 25 June 2024, with updated company statutes subsequently filed in September 2024.[9][10]

Products and activities

Apyforme's product range covers several categories of dietary supplementation and wellness. These include probiotics, digestive health, beauty and collagen, women's health, men's health, stress and sleep, sport and nutrition, vitamins and minerals.[11]

The company's probiotic range includes products such as Probio+, Probio+ Intima, L-Gasseri, Probio+ Zen, Prébiotique, L. Reuteri and Probio+ Méno.[12]

Apyforme's activities extend beyond the sale of individual nutritional products to the development and distribution of formulations in areas including probiotics, micronutrition and beauty-related supplementation.[13]

The company's registered business activities include the wholesale and retail trade of cosmetic products, dietary supplements, beauty products, toiletries and perfumes through e-commerce, physical stores and other distribution channels.[14]

The French government business registry currently classifies the company's principal activity under NAF code 47.75Z, corresponding to retail trade of perfumes and beauty products in specialized stores.[15]

Manufacturing and research

According to information published by Apyforme, its dietary supplements are manufactured in France, while the company maintains research and development activities in the Saint-Étienne area.[16]

The company states that its supplements are manufactured in a facility certified to the ISO 22000 food safety management standard. This information is presented by Apyforme as part of its manufacturing and quality-control approach.[17]

Apyforme's development has included products based on probiotics, plant-derived ingredients, vitamins, minerals and other nutritional ingredients. Its activities combine product development with online distribution through its official website and other sales channels.[18][19]

Media coverage and recognition

Apyforme has received coverage from French regional media and specialist publications.

In 2020, L'Essor Loire published an article specifically concerning Apyforme and its business development.[20]

In 2024, trade publication Faire Savoir Faire reported that an Apyforme product received the Élu Produit de l'Année 2024 logo. The article discusses Apyforme alongside other brands receiving the recognition and identifies its L-Gasseri product in connection with the award.[21]

Earlier Apyforme products were also included in the French Élu Produit de l'Année programme. Apyforme's La Beauté micronutrition product was included in the 2022 French palmarès.[22]

Apyforme products have also been referenced in French health and lifestyle publications. Corse-Matin has published an article concerning probiotics and intimate health that references Apyforme products.[23]

Sports.fr has also published material concerning intimate probiotics and their potential relevance to sportswomen, with Apyforme products referenced within the article.[24]

Business information

Apyforme is registered in France under SIREN number 503 151 987. The current registered headquarters establishment has SIRET number 503 151 987 00032.[25][26]

The company's intra-community VAT number is FR76 503 151 987. Its registered legal form is a French société à responsabilité limitée (SARL).[27]

The legal entity was established on 1 March 2008. The current Apyforme brand is associated with a later stage of the company's development, with third-party and company materials describing the brand as emerging in the late 2010s.[28][29]

Apyforme is headquartered at Immeuble Le Platinium, Rue Dieudonné Costes, 42160 Andrézieux-Bouthéon, France.[30]

The company has previously operated from establishments in other locations within the Loire area, including Saint-Bonnet-les-Oules and Villars, before its current registered headquarters in Andrézieux-Bouthéon.[31]

Corporate information about Apyforme is also maintained by Pappers, Kompass and Dun & Bradstreet.[32][33][34]

Online presence

Apyforme sells its products primarily through its official website, apyforme.com, which provides information about its product categories and online sales activities.[35]

The company's website includes product categories covering probiotics, digestion, beauty, collagen, women's health, men's health, stress and sleep, and sport and nutrition.[36]

References

  1. ↑ "Apyforme". Apyforme. Retrieved 20 September 2026.
  2. ↑ "Apyforme". Le Village by CA. Retrieved 20 September 2026.
  3. ↑ "Société APYFORME à 42160 ANDREZIEUX-BOUTHEON". Annuaire des Entreprises. French Government. Retrieved 20 September 2026.
  4. ↑ "Société APYFORME : chiffre d'affaires, statuts, extrait d'immatriculation". Pappers. Retrieved 20 September 2026.
  5. ↑ "Apyforme affiche une bonne santé". MesInfos / L'Essor Loire. 2020. Retrieved 20 September 2026.
  6. ↑ "Apyforme". Le Village by CA. Retrieved 20 September 2026.
  7. ↑ "Une Heure Ensemble - Saint-Étienne Loire". ICI Saint-Étienne Loire. 2019. Retrieved 20 September 2026.
  8. ↑ "Apyforme affiche une bonne santé". MesInfos / L'Essor Loire. 2020. Retrieved 20 September 2026.
  9. ↑ "Société APYFORME : changement de dénomination". Pappers. Retrieved 20 September 2026.
  10. ↑ "APYFORME". Data INPI. Institut national de la propriété industrielle. Retrieved 20 September 2026.
  11. ↑ "Apyforme". Apyforme. Retrieved 20 September 2026.
  12. ↑ "Probiotiques". Apyforme. Retrieved 20 September 2026.
  13. ↑ "Apyforme". Le Village by CA. Retrieved 20 September 2026.
  14. ↑ "Société APYFORME : chiffre d'affaires, statuts, extrait d'immatriculation". Pappers. Retrieved 20 September 2026.
  15. ↑ "Société APYFORME à 42160 ANDREZIEUX-BOUTHEON". Annuaire des Entreprises. French Government. Retrieved 20 September 2026.
  16. ↑ "Apyforme". Apyforme. Retrieved 20 September 2026.
  17. ↑ "Apyforme". Apyforme. Retrieved 20 September 2026.
  18. ↑ "Apyforme". Apyforme. Retrieved 20 September 2026.
  19. ↑ "Apyforme". Le Village by CA. Retrieved 20 September 2026.
  20. ↑ "Apyforme affiche une bonne santé". MesInfos / L'Essor Loire. 2020. Retrieved 20 September 2026.
  21. ↑ "Thalamag, Apyforme, Compeed et WaterWipes reçoivent le logo Élu Produit de l'Année 2024". Faire Savoir Faire. 1 February 2024. Retrieved 20 September 2026.
  22. ↑ "Palmarès 2022 France". 24presse. 2022. Retrieved 20 September 2026.
  23. ↑ "Probiotiques : flore intime, rôle, usages et efficacité". Corse-Matin. Retrieved 20 September 2026.
  24. ↑ "Probiotiques intimes : quels intérêts pour les sportives ?". Sports.fr. Retrieved 20 September 2026.
  25. ↑ "Société APYFORME à 42160 ANDREZIEUX-BOUTHEON". Annuaire des Entreprises. French Government. Retrieved 20 September 2026.
  26. ↑ "Société APYFORME : chiffre d'affaires, statuts, extrait d'immatriculation". Pappers. Retrieved 20 September 2026.
  27. ↑ "Société APYFORME à 42160 ANDREZIEUX-BOUTHEON". Annuaire des Entreprises. French Government. Retrieved 20 September 2026.
  28. ↑ "Société APYFORME à 42160 ANDREZIEUX-BOUTHEON". Annuaire des Entreprises. French Government. Retrieved 20 September 2026.
  29. ↑ "Apyforme". Le Village by CA. Retrieved 20 September 2026.
  30. ↑ "Société APYFORME à 42160 ANDREZIEUX-BOUTHEON". Annuaire des Entreprises. French Government. Retrieved 20 September 2026.
  31. ↑ "Société APYFORME à 42160 ANDREZIEUX-BOUTHEON". Annuaire des Entreprises. French Government. Retrieved 20 September 2026.
  32. ↑ "Société APYFORME : chiffre d'affaires, statuts, extrait d'immatriculation". Pappers. Retrieved 20 September 2026.
  33. ↑ "APYFORME". Kompass. Retrieved 20 September 2026.
  34. ↑ "Apyforme". Dun & Bradstreet. Retrieved 20 September 2026.
  35. ↑ "Apyforme". Apyforme. Retrieved 20 September 2026.
  36. ↑ "Apyforme". Apyforme. Retrieved 20 September 2026.
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