Gadget Free Hour

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Gadget Free Hour
Years active2019 - present
Most recent2019

Gadget Free Hour is a Campaign organized by ParentCircle to encourage parents to spend one special hour connecting and engaging with their children, free from work and gadgets on Children’s Day 2019.[1][2]

The campaign kickstarted with the Disconnect2Reconnect Campaign from 17th October until 3rd November requesting parents to connect with their children by disconnecting from their gadgets,[3] followed by Gadget Free Hour from 4th November 2019.[4][5] The Gadget Free Hour campaign was executed on 14th November 2019 from 7:30 PM to 8:30 PM where families experienced and engaged in fun activities with their children that did not involve the usage of gadgets.[6][7]


The goal of the Gadget Free Hour Campaign is to bring back the happiness of connecting with our families without the distraction of gadgets. It aimed to be a regular activity among families to help parents and kids to experience the MAGIC and JOY of parent-child connection without any disturbances.


Gadget Free Hour Campaign is widely regarded as the first of it campaign that touched 10 million lives in India. Individuals, institutions, schools, organizations, hotels, corporates, the southern wing of CBSE and Tamil Nadu Directorate of School Education joined the campaign. Parents and children not only pledged to spend gadget-free time with each other but they were also inundated with heartwarming anecdotes of how this 1 hour was a life-altering experience for many families and how they would want to make it a regular practice.[8][9]

Gadget Free Hour has been able to set a precedent about the importance and joy of connecting with loved ones.[10]

#D2R → #GFH

Understanding that lives today are highly dependent on gadgets, the organizers thought that just allocating an hour for no-gadget usage and distancing ourselves from the virtual would help in celebrating the real connections.[11] Thus, as a precursor to the #GadgetFreeHour Campaign as well as to increase awareness on the importance of familial connections ParentCircle kick-started with the #Disconnect2Reconnect Campaign from 17th October until 3rd November requesting parents to connect with their children by disconnecting from their gadgets. #GadgetFreeHour soon followed suit from 4th November 2019 and the idea struck a chord with millions, finally culminating on 14th November 2019 from 7:30 PM to 8:30 PM where families experienced pure moments of connection by engaging in fun activities that did not involve the usage of gadgets.[12][13]

Gadget Free Hour pledge at KC Toshniwal Vivekananda Vidyalaya School, Chennai

Organizations and Celebrities that support Gadget Free Hour

Gadget Free Hour was supported by celebrities and experts as there is a growing recognition of a need for such a ‘movement’. Some of the experts and celebrities to endorse the #GadgetFreeHour include, Dr. Tchiki Davis, Dr. Laura Markham, Dr. Nithya Poornima, Blake Snow, Tanya Goodin and others.

Gadget Free Hour pledge at CSI Gell Memorial School, Ooty

Actors Sameera Reddy and Bhumika Chawla, Chess legend Vishwanathan Anand, Cricketers Mithali Raj and Ravichandran Ashwin, Chef Sanjeev Kapoor, Top Radio Jockey ‘RJ’ Balaji, Singers Unnikrishnan and Mahati, Dancer VP Dhananjayan and Stand-up comedian Amit Tandon.

Gadget Free Hour pledge at Visakan School


Gadget Free Hour’s primary major sponsors were the RAMCO Group and Murugappa Group with supporting sponsors Apollo Shine Foundation,VGP Marine Kingdom and Little Elly.


Gadget Free Hour campaign was joined by several partners in this initiative and message is spread to all their stakeholders. In 2019 event; 96,872 schools, 13 organizations, 12 corporates, 28 hotels/ restaurants and 2 Activity Partners had participated.[14][15][16]

Gadget Free Hour pledge at Chethana Matric Higher Secondary School, Madurai

Gadget Free Hour in Media





  1. "#Gadget Free Hour - Disconnect to Reconnect with your Family". Retrieved 2020-01-07.
  2. "Why parents and kids are celebrating #Gadget Free Hour this Children's Day". DNA India. 2019-11-12. Retrieved 2020-01-07.
  3. AuthorTelanganaToday. "Teachers' special gift for students on Children's Day in Karimnagar". Telangana Today. Retrieved 2020-01-07.
  4. Nov 5, A. Ragu Raman | TNN |; 2019; Ist, 21:05. "Children's Day: TN wants schools to participate in gadget-free hour campaign | Chennai News - Times of India". The Times of India. Retrieved 2020-01-07.
  5. 100010509524078 (2019-11-06). "ஒரு மணி நேரம் செல்போனை 'சுவிட்ச் ஆப்' செய்யுங்கள் - பெற்றோருக்கு பள்ளிக்கல்வி துறை வேண்டுகோள் || Education Department request to Parents should switch off phone an hour in Children day". Maalaimalar. Retrieved 2020-01-07.
  6. Sangam, AuthorSowmya. "Time to converse with your kid". Telangana Today. Retrieved 2020-01-07.
  7. "Have a gadget-free Children's Day in Bengaluru". The New Indian Express. Retrieved 2020-01-07.
  8. "Drop the gadgets, spend time to talk to your children, says parents' organisation". The Hindu. Special Correspondent. 2019-11-13. ISSN 0971-751X. Retrieved 2020-01-07.CS1 maint: others (link)
  9. "#Gadget Free Hour - பெற்றோருக்கும் குழந்தைகளுக்குமான உறவை உறுதிப்படுத்தும் புதிய முயற்சி...! | #Gadget Free Hour - Directorate of school education to launch a campaign! | News7 Tamil". (in தமிழ்). Retrieved 2020-01-07.
  10. "Have a gadget-free Children's Day in Bengaluru". The New Indian Express. Retrieved 2020-01-07.
  11. "#Gadget Free Hour பிரச்சாரத்தில் தமிழக அரசு பள்ளிகள் – சுற்றறிக்கை வெளியீடு". Indian Express Tamil (in தமிழ்). 2019-11-06. Retrieved 2020-01-07.
  12. "குழந்தைகளைப் பாருங்கள் ஒருமணி நேரம்.. பெற்றோர்களுக்கு கல்வித்துறை கோரிக்கை". Samayam Tamil (in தமிழ்). 2019-11-13. Retrieved 2020-01-07.
  13. "Movie screenings, carnival, games: Kids in Thane, Navi Mumbai celebrate Children's Day". Hindustan Times. 2019-11-15. Retrieved 2020-01-07.
  14. "கேட்ஜெட்களை ஒரு மணி நேரம் தள்ளிவைத்துவிட்டு குழந்தைகளுடன் நேரத்தை செலவிட பிரச்சாரம்". Hindu Tamil Thisai. Retrieved 2020-01-08.
  15. ParentCircle, Team (2019-10-30). "Fun Activities for Teens at Home, Indoor Games For Tweens & Teens - GadgetFreeHour - Parentcircle". Retrieved 2020-01-08.
  16. ParentCircle, Team (2019-10-30). "Fun Activities for Kids at Home, Games For Young Children - GadgetFreeHour - Parentcircle". Retrieved 2020-01-08.

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