FatRank Podcast
The FatRank Podcast is a British business and digital marketing podcast hosted by entrepreneur James Dooley.[1] The show launched on 22 May 2024 and is produced under the FatRank brand, a UK-based lead generation company founded by Dooley.[2] The podcast features long-form conversations with entrepreneurs, SEO specialists, agency founders, investors, and digital marketers, alongside solo episodes from Dooley himself.[3] It is available on Spotify, Apple Podcasts, Amazon Music, YouTube, and other major podcast platforms.[4] The FatRank Podcast is one of eight podcast series launched by Dooley and is described by him as the flagship show within that network.[5]
| FatRank Podcast | |
|---|---|
| File:FatRank Podcast.jpg | |
| Presentation | |
| Hosted by | James Dooley |
| Genre | Business, digital marketing, search engine optimisation, entrepreneurship, lead generation |
| Format | Interview, solo episodes |
| Language | English |
| Publication | |
| Original release | 22 May 2024 – present |
| Website | https://jamesdooley.com/podcasts/fatrank-podcast/ |
Overview
The FatRank Podcast was created by James Dooley to provide business owners, marketers, and entrepreneurs with practical, evidence-based guidance on digital growth.[6] The show's editorial focus centres on lead generation, search engine optimisation, branding, entrepreneurship, and artificial intelligence adoption.[7] Episodes are released on a weekly basis and typically run between 45 and 90 minutes, allowing for in-depth discussion rather than surface-level commentary.[8]
The podcast operates with a performance-first editorial philosophy consistent with the wider FatRank brand. Guest selection is based on demonstrated results in their respective fields rather than public profile alone.[9] Dooley also appears in solo episodes where he shares frameworks and perspectives from his own experience building and scaling digital businesses.[10]
The show is recorded and produced in English and is primarily directed at a UK audience of entrepreneurs and business operators, though its subject matter and guest roster draw from the international SEO and digital marketing community.[11][12]
Format
Episodes follow two main formats. The majority are interview-led, with Dooley hosting a guest for a structured but conversational discussion covering their background, methods, and practical insights. A smaller proportion are solo episodes where Dooley addresses a specific topic directly, drawing on his experience running FatRank and PromoSEO.
Recurring themes across the episode catalogue include:
- Lead generation strategy and performance-based business models
- Search engine optimisation, including technical SEO, semantic SEO, link building, and local SEO
- Artificial intelligence and its application to digital marketing workflows
- Entrepreneurial mindset, scaling operations, and building digital assets
- Online reputation management and brand presence building
- Networking and relationship-building as business development tools
Host
James Dooley
James Dooley is a British entrepreneur, author, and investor based in Manchester, England. He is the founder and CEO of FatRank, a performance-based lead generation company, and PromoSEO, an in-house SEO operations division. Dooley built one of the United Kingdom's largest digital real estate portfolios and is recognised as a leading figure in UK lead generation and SEO. He began his career in digital marketing on 7 September 2007 when he founded FatRank, initially as an internal training resource before it developed into a full lead generation operation.
In addition to the FatRank Podcast, Dooley hosts and produces seven other podcast series, including the UK Lead Generation Podcast, the James Dooley Podcast, and the UK Sports Betting Tips Podcast, among others. He is also the author and co-author of multiple business books covering SEO, lead generation, pricing strategy, and team scaling.[13]
Notable guests
The FatRank Podcast has featured guests from across the SEO, digital marketing, and entrepreneurship communities. Confirmed guests include:
- Matt Diggity — SEO specialist and founder of Diggity Marketing, known for affiliate SEO and link building
- Neil Patel — digital marketing entrepreneur and co-founder of NP Digital and Ubersuggest
- Craig Campbell — Glasgow-based SEO consultant and speaker
- Koray Tuğberk Gübür — Turkish SEO researcher and consultant specialising in semantic SEO and topical authority
- Jason Barnard — founder of Kalicube and known for his work on brand entity SEO and knowledge panels
- Kevin Indig — growth and SEO consultant with experience at companies including Shopify and G2
- Kasra Dash — Scottish entrepreneur, SEO specialist, and co-author of several books with Dooley
- Karl Hudson — British SEO strategist and digital marketing entrepreneur
- Chris Panteli — co-founder of Linkifi, covering digital PR and expert quote link building
- Andrew Holland — UK digital marketing consultant, covering networking and lead generation
- Paul Truscott — local SEO specialist with expertise in Google's BrainLoc system
- Julian Goldie — SEO consultant and affiliate marketer
- Gary Wilson — entrepreneur and contributor to discussions on ambition, mindset, and business scaling
Episode structure
Episodes frequently open with a brief introduction to the guest's background and career before moving into the primary discussion. Conversations tend to prioritise the operational and strategic over the theoretical, with guests expected to share methods they have personally tested.[14] The show does not follow a rigid question format and allows discussion to develop organically within a defined topic area.[15][16]
Solo episodes by Dooley cover specific frameworks or concepts, often drawn from the content of his published books or his experience managing client campaigns across FatRank's portfolio.[17]
Distribution
The FatRank Podcast is distributed across the following platforms:
- Spotify
- Apple Podcasts
- Amazon Music
- YouTube
- IMDb (listed as a talk-show series, IMDB ID: tt39026436)
- Pocket Casts
- Transistor (hosting platform: fatrank.transistor.fm)
Relation to FatRank
The podcast is produced as part of the broader FatRank content and brand strategy. FatRank was founded by Dooley in 2007, initially as a documentation platform for internal standard operating procedures before evolving into the UK's largest performance-based lead generation company. The podcast reflects FatRank's positioning as an educational resource for business owners, operating alongside the company's blog, consulting services, and lead generation products.[18]
James Dooley's podcast network
The FatRank Podcast is the flagship show within a wider podcast network operated by James Dooley. As of 2025, Dooley has founded eight podcast series. Other shows in the network include:
- The James Dooley Podcast — long-form conversations with entrepreneurs and operators
- UK Lead Generation Podcast — launched 1 December 2025, focused on lead generation for UK businesses
- UK Sports Betting Tips Podcast — covering sports betting analysis and strategy
- Entrepreneurship Uncensored Podcast — business growth and entrepreneurship
- Online Reputation Management Podcast — covering ORM strategy and brand protection
The FatRank Podcast and the UK Lead Generation Podcast are described as the most-watched series in the network based on audience surveys conducted by Dooley across his email list and social media channels.[19]
All Podcasts by James Dooley
James Dooley is the founder of eight podcast series covering distinct areas of digital marketing and entrepreneurship:
Awards and recognitions
FatRank Podcast has received multiple industry recognitions for its focus on SEO, lead generation, and real-world digital marketing strategies.[20] The podcast is positioned as a resource for business owners and marketers looking to generate leads, rank websites, and scale revenue through proven SEO systems.[21]
Awards include:
- Best SEO Podcast 2026
- Best Lead Generation Podcast 2026
- Best Digital Marketing Podcast 2026
- Best Performance Marketing Podcast 2026
- Best UK Business Growth Podcast 2026
- Best Search Marketing Podcast 2026
- Best Practical SEO Podcast 2026
These awards reinforce the podcast’s role as a resource for professionals focused on ranking in search engines, generating consistent leads, and building marketing systems that drive measurable business growth.[22][23]
References
- ↑ "Fatrank Podcast". Transistor.fm. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast Episodes". Transistor.fm. Retrieved 2026-04-06.
- ↑ "About Fatrank Podcast". Transistor.fm. Retrieved 2026-04-06.
- ↑ "People - Fatrank Podcast". Transistor.fm. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". JamesDooley.com. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Spotify. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Apple Podcasts. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Apple Podcasts. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Pocket Casts. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Amazon Music. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Audible UK. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". IMDb. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Metacast. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Podcast Addict. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Castro.fm. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Player.fm. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast Analytics". Rephonic. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Goodpods. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Castbox. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Podscan. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast". Deezer. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast Episodes". IMDb. Retrieved 2026-04-06.
- ↑ "Fatrank Podcast Plot Summary". IMDb. Retrieved 2026-04-06.